Answear - Designing a mobile shopping experience for one of the largest fashion retailers in CEE
UX Design
UI Design
Mobile app
E-commerce
Fashion
Checkout
Role:
Senior UX/UI Designer
Scope:
UX/UI
Timeline:
3 months
Platform:
Mobile app (iOs, Android)
Agency:
Mohi.to
Year:
2018
Outcome
40% of customers adopted the app within the first 3 months
+25% higher average cart value compared to the mobile website
+10% higher average cart value compared to desktop
+25% higher average cart value compared to the mobile website
+10% higher average cart value compared to desktop
The challenge
Fashion ecommerce at Answear operates across multiple markets, brands, payment methods and delivery providers.
The goal was to create a mobile-first shopping experience while supporting the complexity of a multi-brand ecommerce ecosystem.
The goal was to create a mobile-first shopping experience while supporting the complexity of a multi-brand ecommerce ecosystem.
Product discovery
Navigation, categories and filtering designed for a large multi-brand catalog.
Checkout
A flexible checkout experience supporting multiple markets, payment methods and delivery flows.
Mobile shopping experience
Native interactions, faster browsing and a more convenient shopping experience compared to mobile web.
+150
Unique screens for each
platform
platform
40%
customers adopted the app within the first 3 months
25%
higher average cart value compared to the mobile website
10%
higher average cart value compared to desktop
Want to create something cool together or have any questions?
hello@iamszu.com
