The Odder Side - Designing a premium fashion ecommerce experience
UX Design
UI Design
E-commerce
Shopify
Checkout
Cart
PDP
Role:
Senior UX/UI Designer
Scope:
UX/UI Design
Timeline:
2 months
Platform:
Web/RWD (Shopify)
Agency:
Mohi.to
Year:
2020
Project overview
The Odder Side is a contemporary fashion brand known for its minimalist aesthetic and strong visual identity.
As the brand continued to grow, the goal was to create an ecommerce experience that balanced premium presentation with intuitive shopping flows.
As the brand continued to grow, the goal was to create an ecommerce experience that balanced premium presentation with intuitive shopping flows.
Translating brand identitiy into digital experience
The redesign focused on creating a cleaner, more editorial shopping experience inspired by leading fashion retailers.
Key improvements included:
- simplified navigation
- improved product discovery
- refined visual hierarchy
- stronger product presentation
The goal was to let products and photography take center stage while maintaining a frictionless shopping experience.
Key improvements included:
- simplified navigation
- improved product discovery
- refined visual hierarchy
- stronger product presentation
The goal was to let products and photography take center stage while maintaining a frictionless shopping experience.
The outcome
The redesigned store launched successfully and was positively received by both the client and customers.
The platform remained largely unchanged for more than six years, demonstrating the durability of the design direction and its alignment with the brand's long-term needs.
The platform remained largely unchanged for more than six years, demonstrating the durability of the design direction and its alignment with the brand's long-term needs.
Want to create something cool together or have any questions?
hello@iamszu.com
